Copywriting - the magic of the message

When someone responds to your ad, web site or sales letter, they're not buying your product or service, they're buying the description of the product contained in the words on the page.

That's why you can have a better product that your competitor, but they're raking in far more customers... they've simply got better words.

So, how do you make your sales message more appealing?

#1: Forget about "creativity", "imagination" and "humour". A good sales message is a good sales message. Or, to put it another way, it's "salesmanship in print".

#2: there are a number of approaches to writing a sales message which have been proven, in test after test, to be the most effective.

Good direct response copywriters have studied these and use them to boost the response of the salesletters, ads and web pages they write.

"The enquiry level has increased" "The enquiry level has increased since the new copy went live so the work has clearly paid off and for that I thank you."

Steven Havers K9consultants.co.uk

What Will Good Copy Do For You?

Here are some of the things good copy can do for your business:

- Position your products and services within the market

- Answer the question "why should someone buy from you instead of your competitors"

- Build the value of your products within the minds of your prospects

- Create a sense of trust between you and your prospects

- Increase the number of sales and enquiries your marketing produces

"A sales letter that hits all the key selling points" "Steve quickly grasped the complexities of my rather niche business, and produced a sales letter that hits all the key selling points"

Matthew www.dog-treat.co.uk

Request A Free Copy Review

If you've got a sales piece - and that means an ad, sales letter, flyer, email, website - that you believe could be made more profitable, email me and I'll have a look at it.

If I believe it can be improved, I'll tell you why and I'll quote you a price for re-writing it.

(and, if I think it's fine as it is, I'll tell you so)

So, just email me at steve@stevegibsonconsulting.co.uk with "copywriting review" in the heading and I'll get back to you within a couple of days.

Best wishes,

Steve Gibson

"More enquiries mean more profits!" “Thank you Steve for the excellent and professional service in the re-writing of my website. Most importantly, it’s already making a difference to the number of visitors contacting me after reading. More enquiries mean more profits! Thanks.”

Sandy Hristov www.bnbt.co.uk

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